Chris Lang at Commerce Roundtable: 2024 DTC Strategies & Key Insights

January 4, 2025

2024 Has Been Interesting — 4 DTC Brand Operators Share Their Challenges & Learnings

Featuring: Chris Lang (Owner, Fresh Chile), Hans Harris (Director of Growth, Brumate), Greg Dalby (Former SVP Omnichannel, Milk Bar), and MacCoy Merkley (CMO, Portland Leather Goods)

Moderated by Nick Shackelford of Commerce Roundtable

In this session, these four DTC experts dive into the hurdles and triumphs of 2024, revealing how their brands adapted to an ever-changing marketplace. From growth hacks and understanding finances to fine-tuning operations and harnessing the power of community, this panel offers actionable tips to set your business up for success in 2025 and beyond.

Key Takeaways & Highlights

Surviving Without Facebook and Google (00:00): Creative strategies for acquiring customers without relying on the major ad platforms.
Team Alignment & Operational Efficiency (07:06): Why getting your team in sync is crucial for responding to market changes.
Community Building & Feedback (20:12): Leveraging Facebook Groups and dedicated communities to refine your product offerings.
Storytelling & Personal Branding (24:41): How to connect with your audience on an emotional level and turn them into advocates.
TikTok for Customer Acquisition (30:42): Exploring emerging social channels to expand your reach and engage new audiences.
Retention & Word-of-Mouth (34:29): Strategies for sustaining growth once you’ve attracted new customers.
Q4 Brainstorming & Stock Management (38:13): Preparing for peak shopping seasons while maintaining inventory sanity.

Connect with the Panel on Social

Keep the conversation going and follow each panelist for more insights on DTC, eCommerce, and entrepreneurship.

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Looking Ahead to 2025

As you plan your marketing and operational strategies for 2025, the insights shared in this panel can serve as a valuable blueprint. Whether it's embracing new platforms like TikTok, leveraging the power of storytelling, or simply getting closer to your audience through community engagement, the key is to stay agile and remain open to experimentation.

Have questions or want to collaborate? Contact: madison@commerceroundtable.com for sponsorships or general information.

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